New York
NOW OPEN in NYC at Manhattan Mall. Don't miss out!!
GET TICKETSFully immersive
experience
Based on Netflix’s
Squid Game Series
Play the games,
eat, drink and more
New York
It's time to play
You’ve seen Squid Game on Netflix, now play it in real life. Battle through five intense challenges inspired by the show: outsmart the eerie Young-hee doll in Red Light Green Light, test your nerves on the treacherous Glass Bridge, and go all-out in the epic Warships game. Fight for your VIP spot, but remember—the game shows no mercy.
And there's more! Unwind and indulge at our Korean-inspired Night Market. Enjoy soju-infused cocktails, exclusive merchandise, and capture your victorious moments at our iconic photo stations.
Are you ready to play?
PLAY EAT SHOP
60 minutes of active gameplay masterminded by the infamous Front Man. Take on beloved - and dreaded - games from the Squid Game, plus a handful of brand-new challenges built exclusively for you, New York.
Everywhere you look, iconic environments, set recreations, and familiar characters make you question your reality. Play your role inside Squid Game alongside your fellow contestants, or conceal your identity behind a VIP mask and enjoy the elite perks and access that come with it.
Transported to a neon-drenched Korean Night Market, savor a creative menu of soju-infused cocktails, tasty bites, and more. Browse the exclusive merchandise, snag your very own tracksuit, or get your own Young-hee doll to keep the fun going at home!
Once you’re in the game, the Front Man’s watching you very, very carefully. Advanced tech, from a custom real-time ranking mechanic to an innovative leaderboard, leaves no question who comes out on top… and who’s willing to betray other players.
Manhattan Mall - 100 W 33rd St, New York, NY 10001
Enter at the northwest corner of 6th Avenue and 32nd Street
HOW TO GET THERE
By Subway
To treat your friends and family to a Squid Game: The Experience gift card, click here.
For groups of 15+ and private events, please contact us here.
Get ticketsDo you have any questions?
You may find the answer here.
BUYING TICKETS
A general admission ticket includes the following:
A VIP ticket includes the following:
A VIP Anytime ticket includes everything the VIP ticket includes and:
The time on your ticket indicates when you should check in at the entry to the game experience. We request that all guests arrive at the venue at least 10 minutes prior to the ticketed time so they have time to move through the venue.
Upon having the timed ticket scanned at the entry, each guest will be assigned to a game group, which is the group that will travel through the exhibit together. For any friend groups that are looking to play the games together, be sure to book the same entry time and speak with the staff member about your group size and preferences. Please note that assignment to a game group is dependent on the order of the entry queue, and inclusion in any specific group is not guaranteed.
To apply a Gift Card voucher to a purchase:
Some things to keep in mind:
GETTING TO SQUID GAME: THE EXPERIENCE
The entrance is located at the corner of 32nd Street and 6th Avenue near Herald Square in Manhattan at 100 W 33rd St. New York, NY 10001.
Transit options include:
MTA Subway: B, D, F, M, N, Q, R, and W to 34-Herald Sq
Rail: NJ Transit, LIRR, and Amtrak to Penn Station or PATH Train to 33rd Street
Bus: M34-SBS, M7 and M55
For nearby parking options, and to book in advance, please visit Parkwhiz.
YOUR VISIT
This immersive experience is a real-world interpretation of the iconic Netflix TV show that has swept the globe. In a highly-themed environment, you will be immersed in the world of Squid Game, and play a series of games drawn from, or inspired by the show. For approximately 60 minutes, you will participate in five different games, competing for the leaderboard ranking as you go. The winner is the player ranked number one… but be prepared, things may not be as they seem – the world of Squid Game is full of surprises.
Before and after participating in the experience, the Night Market is the perfect place to relax and have friends with friends and family. Food and beverage offerings, a merchandise store, arcade games, photo ops, and other entertainment will ensure that your day out is complete.
We take pride in ensuring that Squid Game: The Experience is welcoming and accessible for guests of all abilities. The experience is fully wheelchair accessible and ADA compliant. Please note that we can accommodate multiple guests in wheelchairs for each game group. For larger groups using more than two wheelchairs, please contact us at support@squidgameexperience.com.
Service animals as defined by law (i.e., dogs that are trained to do tasks to benefit people with disabilities) are permitted. Please be aware that some lights and noises in the experience can be disturbing to animals. Emotional support animals will not be permitted within the experience.
It is our goal to make the experience not just accessible but welcoming for everyone. We recognize that many different types of accommodations and assistance may be needed and are committed to assisting in any way we can. If you need any additional assistance or accommodations please don't hesitate to contact us at support@squidgameexperience.com or stop by the Guest Services counter when you arrive.
An exclusive merchandise collection has been created for Squid Game: The Experience. Items from the collection can be purchased at the venue.
For any refund or exchange inquiries, please contact us at support@squidgameexperience.com.
Yes, although please do so in a way that is not disruptive to your teammates’ enjoyment of the experience or while actively playing a game. Please refrain from flash photography within the experience for safety reasons. There are photo booths available in the Night Market.
We encourage you to tag your photos on social media with #SquidGameExperience.
Please note that the following actions are prohibited inside the experience:
Failure to follow these guidelines or staff instructions may result in removal from property.
AFTER YOUR VISIT
GROUPS & SPECIAL EVENTS
PRESS, INFLUENCER & SPONSORSHIP REQUESTS
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