en
poster

New York

Opening October 11th, 2024

GET TICKETS
Trophy Squid Game

Fully immersive

experience

Star Squid Game

Based on Netflix’s

Squid Game Series

Kid Squid Game

Play the games,

eat, drink and more

New York

It's time to play

You’ve seen Squid Game on Netflix, now play it in real life. Battle through five intense challenges inspired by the show: outsmart the eerie Young-hee doll in Red Light Green Light, test your nerves on the treacherous Glass Bridge, and go all-out in the epic Warships game. Fight for your VIP spot, but remember—the game shows no mercy.

And there's more! Unwind and indulge at our Korean-inspired Night Market. Enjoy soju-infused cocktails, exclusive merchandise, and capture your victorious moments at our iconic photo stations.
Are you ready to play?

PLAY EAT SHOP

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SQUID GAME THE EXPERIENCE - NEW YORK

5 Thrilling Games 5 THRILLING GAMES

60 minutes of active gameplay masterminded by the infamous Front Man. Take on beloved - and dreaded - games from the Squid Game, plus a handful of brand-new challenges built exclusively for you, New York.

Step into the Story STEP INTO THE STORY

Everywhere you look, iconic environments, set recreations, and familiar characters make you question your reality. Play your role inside Squid Game alongside your fellow contestants, or conceal your identity behind a VIP mask and enjoy the elite perks and access that come with it.

Celebrate Your Wins…and Losses CELEBRATE YOUR WINS... AND LOSSES

Transported to a neon-drenched Korean Night Market, savor a creative menu of soju-infused cocktails, tasty bites, and more. Browse the exclusive merchandise, snag your very own tracksuit, or get your own Young-hee doll to keep the fun going at home!

Viciously High Tech VICIOUSLY HIGH TECH

Once you’re in the game, the Front Man’s watching you very, very carefully. Advanced tech, from a custom real-time ranking mechanic to an innovative leaderboard, leaves no question who comes out on top… and who’s willing to betray other players.

A 5-STAR EXPERIENCE

★ ★ ★ ★ ★
Elite Day

The entire experience made me feel like an actual contestant - from seeing all the guards dressed in their pink jumpsuits and masks, to playing games that I recognized from the show…

Los Angeles Times

The way Netflix adjusted the games to bring fans into “Squid Game’s” dark universe was spot-on.

Tasting Table

If you love the flavors of gochujang, you’ll be thanking Squid Game: The Trials for giving us all a great new way to use it.

FOX11

It’s an immersive experience like nothing you’ve ever seen before.

No Proscenium

The mix of challenges both evokes the original series, at times in unexpected ways, and branches out into new territory for some challenges.

WHAT’S THE BUZZ ABOUT?

FIND OUT WHAT GUESTS ARE SAYING

Rated 4.8/5

Tyler

Loved it! So much fun to play the games with really immersive sets and fun twists. There is also a Korean food stall, a VIP section, and tons of merch that you can purchase.

Romeo

What a great experience. I definitely need to come back and play again!

Diana

Super fun! They did a fantastic job with the games and set. Great staff. 💯

Solena

Such a cool experience! The games were so much fun and I really enjoyed it a lot. I went with my family and we didn’t do so good in the games but we definitely had fun! Recommend going 1000000%!!

Anonymous

Loved the experience.  Great, family friendly fun! I would recommend this for all ages.

Practical information

  • DATE
    Opening on October 11, 2024, with tickets currently on sale through March 9, 2025.
  • DURATION
    The immersive experience will last 60 mins. After playing Squid Game: The Experience, you are welcome to stay as long as you like in the Night Market to enjoy a variety of Korean inspired food, cocktails, merchandise, and mini games!
  • AGE RECOMMENDATION
    The experience is open to all, and all guests playing the game require a ticket, regardless of age. Parents are encouraged to use their judgment about their child’s ability to fully participate in this series of physical and strategic games.
  • PRICE
    Tickets start at $29. The VIP experience, which includes VIP lounge access, a free drink and much more, starts at $45.
  • GROUPS & PRIVATE EVENTS
    We offer special pricing for private events and groups of 15 or more. Please contact us to learn more.
Get Tickets

LOCATION

Manhattan Mall - 100 W 33rd St, New York, NY 10001
Enter at the northwest corner of 6th Avenue and 32nd Street

HOW TO GET THERE

By Subway Metro Lines

  • From Times Square, Downtown to 34 St-Herald Sq
  • From Union Square, Uptown to 34 St-Herald Sq
  • From your location
By Bus
  • M7 or M20 bus, down 7th Avenue and get off at West 34th Street
  • M104 bus, down Broadway and get off at West 34th Street
  • M5 bus, up 6th Avenue and get off at West 33rd Street
Parking
  • For nearby parking options and to book in advance, please visit Parkwhiz.
Get Directions
Location Squid Games

Ticket Packages

  • VIP Package
    Starts at $45
    • Front of the line admission
    • Complimentary coat check
    • VIP Lounge access
    • Free drink in VIP lounge
    • Exclusive mask
    • Coupons for discounts on merchandise, snacks and more at the Night Market
  • General Admission
    Starts at $29
    • Admission to the experience
    • Ability to visit the Night Market before and after visiting
  • Gift Card
    The perfect unique and experiential gift for anyone in your life! Get your gift card here.

For groups of 15+ and private events, please contact us here.

Get tickets

FAQs

Do you have any questions?

You may find the answer here.

BUYING TICKETS

Do I need a ticket to visit the experience? The Night Market, which contains Food, Beverage, and Retail offerings is open to the public without a ticket. The Experience, the games portion of the experience, requires tickets for everyone visiting, including children. Tickets are valid only for the date and time purchased.
How do I purchase tickets? Tickets can be purchased online at www.SquidGameExperience.com and at the on-site box office located at 100 W 33rd St. New York, NY 10001 ( enter at the Northwest corner of 6th Avenue and 32nd Street)
Do I need to have watched Squid Game to enjoy the experience? The experience is an independent story and game that does not depend on your knowledge of the show Squid Game. However, knowledge of the show will enhance your experience immensely – so don’t hesitate to enjoy it on Netflix!
Is the experience child-friendly and appropriate for all ages? The experience is open to all. All guests playing the game require a ticket, regardless of age. Parents are encouraged to use their judgment about their child’s ability to fully participate in this series of physical and strategic games.
Is there a limit on the number of tickets per transaction? There is a maximum of 16 tickets per order online. If you are interested in booking a group, please contact us at sales@squidgameexperience.com.
What is included in a regular ticket vs. a VIP ticket?

A general admission ticket includes the following: 

  • Admission to the game experience

A VIP ticket includes the following: 

  • Front of the line admission
  • Complimentary coat check
  • VIP Lounge access
  • Free drink in VIP lounge
  • Exclusive mask
  • Coupons for discounts on merchandise and snacks at the Night Market

A VIP Anytime ticket includes everything the VIP ticket includes and:

  • Anytime admission on the selected day
What is the difference between a ticketed time slot and a game group?

The time on your ticket indicates when you should check in at the entry to the game experience. We request that all guests arrive at the venue at least 10 minutes prior to the ticketed time so they have time to move through the venue.

Upon having the timed ticket scanned at the entry, each guest will be assigned to a game group, which is the group that will travel through the exhibit together. For any friend groups that are looking to play the games together, be sure to book the same entry time and speak with the staff member about your group size and preferences. Please note that assignment to a game group is dependent on the order of the entry queue, and inclusion in any specific group is not guaranteed.

Do I have the option to upgrade my ticket? Yes! If you are interested in upgrading your ticket, please visit Guest Services on site to upgrade your ticket and pay the difference.
Can I get a refund or exchange my ticket? Unused tickets may be exchanged up to 24 hours before the ticket date and time into an alternate date based on availability. Tickets are non-refundable, but changeable. Please follow the prompts here to exchange your ticket.
Can I transfer my tickets to someone else? Yes! You are welcome to transfer your tickets to another individual. In the email you received with the tickets, you will see an option to transfer some or all of your tickets. Please follow the prompts at that link to complete your transfer.
I can’t find my tickets that I purchased online. What can I do? Please search your email (including spam or junk filters if applicable) for a message with your tickets. If you are unable to find your tickets in your email, please contact us or visit Guest Services upon arrival.
Do I need to print my ticket? No, we accept mobile tickets.
How to redeem a gift card?

To apply a Gift Card voucher to a purchase:

  1. Open the tickets page at https://tickets.squidgameexperience.com/en/tickets/squid-game-experience-ny
  2. Choose your date and time, then select the number of tickets and tap on "Get it".
  3. Log in with one of the sSign-in methods provided (email, Facebook, Gmail or Apple ID).
  4. You'll see the option "Apply voucher". Tap on it: this will take you to your list of vouchers.
  5. Enter the Gift Card code and tap on “Apply voucher”. This will apply a discount to the total amount.
  • If a voucher appears as "Unavailable", it means that it cannot be applied in that particular experience.
  • If you have a voucher code, tap on "Add voucher code" to introduce it.
  1. Tap on “Pay” and you’re done! You will find your new ticket(s) in the “Tickets” section of the website, as well as you will receive an email confirmation.

Some things to keep in mind:

  • For vouchers to appear in your profile, it is important to log in using the same login method through which you were offered the voucher/voucher code.
  • Be sure to check the voucher's specifications and expiration date by tapping on it.

GETTING TO SQUID GAME: THE EXPERIENCE

Where is the experience located?

The entrance is located at the corner of 32nd Street and 6th Avenue near Herald Square in Manhattan at 100 W 33rd St. New York, NY 10001.

Transit options include: 

  • MTA Subway: B, D, F, M, N, Q, R, and W to 34-Herald Sq

  • Rail: NJ Transit, LIRR, and Amtrak to Penn Station or PATH Train to 33rd Street

  • Bus: M34-SBS, M7 and M55

    For nearby parking options, and to book in advance, please visit Parkwhiz.

How long does the experience last and what time should I arrive? Please arrive 10 minutes prior to your ticketed entry time to allow for wristbanding and game group assignment. The experience lasts approximately 60 minutes, and you are welcome to enjoy food and retail at the Night Market as long as you like before and after your game! If you are making plans after the experience, we suggest allowing  at least 90 minutes to two hours for the full experience including any queuing time, the games, and the night market.
What happens if I arrive late for my ticketed entry time? We ask that all guests arrive at least 10 minutes prior to their ticketed start time. Guests will be assigned to game groups and wristbanded prior to entry into the games.  If you intend to play with a group of friends, please make sure your full party is together before checking in. If you arrive late, please visit Guest Services upon arrival to inquire about what options may exist for your unused tickets."

YOUR VISIT

What can I expect from Squid Game: The Experience?

This immersive experience is a real-world interpretation of the iconic Netflix TV show that has swept the globe. In a highly-themed environment, you will be immersed in the world of Squid Game, and play a series of games drawn from, or inspired by the show. For approximately 60 minutes, you will participate in five different games, competing for the leaderboard ranking as you go. The winner is the player ranked number one… but be prepared, things may not be as they seem – the world of Squid Game is full of surprises.

Before and after participating in the experience, the Night Market is the perfect place to relax and have friends with friends and family. Food and beverage offerings, a merchandise store, arcade games, photo ops, and other entertainment will ensure that your day out is complete.

What are the hours of operation? Open Thursdays through Mondays plus special holiday hours! View our hours of operation here.
Are there restrooms available? Restrooms are available for ticketed guests only.
Can I leave the experience and re-enter? Please flag down a member of staff and indicate that you require an escort out of the games. Once you leave the games, you cannot re-enter the ticketed area. The Night Market is unticketed, and guests can leave and re-enter.
How physically demanding will the experience be? Squid Games: The Experience is a series of games that involve remaining in an upright position and moving for most of the 60 minutes. The entire experience is accessible for people in wheelchairs or people who require the use of other assistive devices. If you have additional requests or concerns we are happy to discuss how we can accommodate your accessibility needs to ensure an enjoyable experience. Please contact us at support@squidgameexperience.com.
Are accommodations available for guests with additional needs?

We take pride in ensuring that Squid Game: The Experience is welcoming and accessible for guests of all abilities. The experience is fully wheelchair accessible and ADA compliant. Please note that we can accommodate multiple guests in wheelchairs for each game group. For larger groups using more than two wheelchairs, please contact us at support@squidgameexperience.com.

Service animals as defined by law (i.e., dogs that are trained to do tasks to benefit people with disabilities) are permitted. Please be aware that some lights and noises in the experience can be disturbing to animals. Emotional support animals will not be permitted within the experience.

It is our goal to make the experience not just accessible but welcoming for everyone. We recognize that many different types of accommodations and assistance may be needed and are committed to assisting in any way we can. If you need any additional assistance or accommodations please don't hesitate to contact us at support@squidgameexperience.com or stop by the Guest Services counter when you arrive.

Can I purchase food and drink at the experience? Yes! We offer Korean snack items in the Night Market and a full bar including alcoholic and non-alcoholic beverages.
Can you accommodate my dietary needs and food allergies? All food items are pre-packaged. Please review the ingredients list carefully for any allergies or dietary restrictions.
Will there be merchandise for sale?

An exclusive merchandise collection has been created for Squid Game: The Experience. Items from the collection can be purchased at the venue.

For any refund or exchange inquiries, please contact us at support@squidgameexperience.com.

Can I take photos or record the experience?

Yes, although please do so in a way that is not disruptive to your teammates’ enjoyment of the experience or while actively playing a game. Please refrain from flash photography within the experience for safety reasons. There are photo booths available in the Night Market.

We encourage you to tag your photos on social media with #SquidGameExperience.

Can I check my coat at the experience? A coat check is available at the entrance. The cost is $2 (VIP packages include complimentary coat check). We strongly recommend checking coats and bags of any size, as the competition involves physical movement that could be restricted by these items. Please note that we cannot check luggage, strollers, food, or any prohibited items.
Will my bag be searched? We reserve the right to search any packages, bags, backpacks, purses, fanny packs, or any container on the premises.
What items are prohibited in the experience? Please note that the following items are not allowed inside the experience:
  • Weapons and flammables of any kind (guns, ammunition, pocket knives, tasers, pepper spray, fireworks, explosives, road flares, toy guns, water guns, knives, swords, etc.), including off-duty law enforcement or concealed carry permits
  • Food or drink (excluding water in a resealable container)
  • Animals or pets (Service animals only, as defined by New York law)
  • Large packages, suitcases, or similar items
  • Wheeled items such as bicycles, scooters, skateboards, e-scooters, etc. 
  • Strollers (beyond the ticketed entry point)
  • Drugs and drug paraphernalia
  • Professional cameras (defined as having a detachable lens), video cameras, selfie sticks, and camera stands (including tripods, bipods, monopods)
  • Any promotional items or unauthorized solicitations (including flyers, samples, giveaways, etc.)
  • Costumes that include masks
What guest conduct is prohibited?

Please note that the following actions are prohibited inside the experience:

  • Taking flash photography within the game experience
  • Physical contact with any other guests or staff during game play
  • Jumping the line
  • Touching, fighting, taunting, or threatening remarks towards guests or staff
  • Disrupting the game experience
  • Smoking and vaping
  • Guest are required to wear shirts, pants, and shoes

Failure to follow these guidelines or staff instructions may result in removal from property.

What should I wear to be most comfortable? Dress comfortably for physical movement, standing, and sitting throughout the experience. Comfortable shoes are recommended. We strongly encourage checking coats to have the best competitive edge during the games. Costumes that cover the face or include prohibited items (such as weapons) are not allowed to play games. For any questions, please speak with a staff member.
Will there be lights, haze, and loud noises? Squid Game: The Experience features theatrical lights, loud noises, and haze. If you are sensitive to these effects or have a medical condition that prevents you from interacting with such effects, please contact us at support@squidgameexperience.com.

AFTER YOUR VISIT

I lost an item at the Experience, what should I do? For lost and found items, please email us at support@squidgameexperience.com. Please note that Squid Game: The Experience is not responsible for any lost or stolen items.

GROUPS & SPECIAL EVENTS

Can I make a group booking or book a special event? We offer special pricing for private events and groups of 15 or more. Booking with our group sales team also means receiving personalized service and lower ticketing fees, among other benefits. Please visit our groups and events hub to learn more.

PRESS, INFLUENCER & SPONSORSHIP REQUESTS

Do you accommodate press, influencer, and sponsorship visits? All press, influencer and sponsorship inquiries should contact us at squidgame@hunt-gather.com

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